Acritas: Big changes in Canadian law firm “brandscape”

Overview of law firm rankings in Canadian Law Firm Brand Index 2013, Acritas.com

Overview of law firm rankings in Canadian Law Firm Brand Index 2013, from Acritas.com


Norton Rose in Canada is ranked number one brand by Legal market researcher Acritas, which released its Canadian Law Firm Brand Index on April 17.

Elizabeth Duffy, Vice-President at Acritas US, revealed rankings (see chart on above) and key findings from the report at an event sponsored by the Legal Marketing Association’s Toronto Chapter.

According to a source who attended the launch, Duffy also mentioned:

New in the Top 15 this year are Goodmans (#13), Burnet, Duckworth & Palmer (#14) and McMillan (#15)

The biggest “Risers” are Norton Rose (#1 from #8 in 2012), Fasken Martineau (#5 from #9 in 2012) and Gowlings (#6 from #10 in 2012)

Biggest “Fallers” are Torys (#7 from #3 in 2012), Osler (#8 from #1 in 2012), BLG (#9 from #6 in 2012) and FMC (#10 from #7 in 2012)

Dropping out of the Top 15 Canadian firms altogether are Miller Thomson, Davis and Macleod Dixon

For more rankings of law firms in Canada, see the Lexpert bull’s-eye charts in the 2013 Canadian Legal Lexpert Directory, which will be released in June 2013.

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